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Reverse Newsletter :: March 25th 2008
Dear Readers,
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To your success,
James Carner
Editor
What
You're Not Told About The Financial Crisis
By Perry Willis
3-18-8
"As Americans we must always remember that we all have a common enemy,
an enemy that is dangerous, powerful and relentless. I refer, of course,
to the federal government." -- Dave Barry
You can watch hours and hours of news, or read columns of print in most
newspapers, and come away no wiser about the causes and prospects for
the current financial turmoil.
Most journalists and TV talking heads don't really understand the
subject, and those that do speak and write using so much jargon that the
average person must feel he or she is trying to follow a conversation in
ancient Hebrew.
We're going to try to cut through the jargon, and explain the situation
as best we can, in plain English. If you find our explanation of value,
please forward it to others.
click
here to read more
How to
Talk to Seniors & Present "Ideas" Not "Solutions"
By, James Carner
One of the main things that I have learned about talking to elders is to
treat them with RESPECT. They say the first word and they end the
conversation. We all tend to think that since we are a few years younger
(maybe more), we are or can be at the same level of maturity, but that
is absolutely UNTRUE. We learn from an early age to listen to adults and
that doesn't ever go away, therefore when anyone in the room has
seniority, you have to let them know that they are in charge and they
have the first and last word. Remember when you were a sophomore in high
school - how did you treat seniors? That is how your mentality needs to
be when in the room speaking to your potential reverse prospect.
When you walk into a senior's home, let them seat you, take your coat
and offer something to drink. You are in their home and are their guest.
Do not talk and offer something for the silence if there is any. They
should be the ones to start the conversation. Be polite, smile and wait
for them to speak first. Their guard is up and most likely they see you
as a threat in a suit. Again, be quiet. You're in THEIR office now. And
don't forget the gift. Bring flowers, wine, or my favorite - expensive
tea. How you got the tea is always a conversational piece.
Inspect their house as you walk in and find object(s) of hobby for
discussion.
Once they speak to you and you are in a comfortable conversation, ask
about the object(s). In example, if you see a collection of clowns, ask
how they found them or relay a heartfelt interest in them. I know you
are thinking that you are the most open and fun person to talk to so why
use these tools? Well, if you have nothing in common with a senior and
show no interest in their life, you therefore are not a sponge to
collect information, rather you are a thin piece of paper that cannot
catch anything but a cold. They will see right through you. Remember,
they have been around the block more times than you. You are not there
for business, only ideas.
Do not ever bring up health questions even if it's staring right at you
(like a trachea or whatever). Let them tell you about it. Seniors are
very self-conscious about their health - wouldn't you be? This may sound
funny, but it's like the subject of feeling fat and how that irritates
people in today's age. They feel the same way about their health issues.
Try to not bring it up at all, but if they want to talk about it, ask
them what it is like to experience it. That question works wonders.
Then, they will tell you an interesting story of struggle and you can
win their hearts if you are sincere about really wanting to know.
Then when it's time and they start asking questions about the reverse
mortgage, do not answer them with solutions. Answer them with ideas. If
you appear that you are there to help the seniors, they may feel they
don't want the help - they want to feel they came up with the idea and
not you. The best way to approach this scenario is bring ideas. In
example: Instead of coming out and saying, "Here's the right solution in
your scenario." show them on paper the ideas that you have drawn up. The
word "idea" poses no threat and offers no solutions or says "help".
Think of clever ways of showing them ideas instead of solutions or
answers.
Visuals are "key" as well. Seniors are not going to understand paperwork
and long sentences so get rid of them. Come up with marketing
illustrations. Show them examples of what they can do with their ideas.
Let them visualize their future through your illustrations. This is what
I would do if I were you. Put together a photo album of your other
customers. Take pictures of them during their reverse mortgage payback.
In example, show one of your senior customers who bought an RV or show a
senior shopping brand products etc… You have to get more creative,
people.
Seniors love to look at pictures just as we all do. So, if you can
relate that atmosphere of family and you are just a person suggesting
ideas, then you are one step closer to an agreement.
Remember, a reverse mortgage is an idea and not solution!
Hope this helps.
James Carner (Editor)
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News
Generation Mortgage Adopts Product Policies
Mortgageorb, CT - 4
hours ago
Generation plans to strongly counsel against purchase of
unsuitable products with funds from any source, including reverse
mortgage proceeds. ...
Women charged in loan scheme
Modesto Bee, CA - Mar
22, 2008
Diolinda Machado refinanced the January 2003 loan in May
2004, March 2005 and February 2006, and then got a reverse mortgage
for the home in April 2007. ...
Towns offer tax relief for seniors
Daily News Tribune, MA -
Mar 22, 2008
If Cain were struggling, she thinks she would rather
take a reverse mortgage. Because seniors can only borrow up to 50
percent of the value of their home, ...
Reverse Mortgage Counseling Industry Leaders Announce Launch of
...
Business Wire (press
release), CA - 2 hours ago
WASHINGTON--(BUSINESS WIRE)--A coalition of reverse
mortgage counseling agencies and elder care experts announced today
a collaboration to launch the ...
Listen to the Ed Fontes Show Saturdays 5:30 PM PST Live Stream
on
www.kfia.com
where he talks about today's market during the first half and about
reverse mortgages throughout the rest of the show.
Marketing Ideas & Places:
-
Newspapers
-
Grocery Stores
-
Antiquity Shops
-
Yarn Outlets
-
Michaels (craft stores)
-
Gift Shops
-
Coin Shops
-
Lions Club
-
Community Homes
-
Bingo
If you think advertising with Reverse Newsletter is
silly, you'll be pleasantly surprised. We have generated over
1,000 originators for reverse lenders and the lead companies have
reported half of their business comes from advertising with us.
Name branding and results come hand in hand. If you're reading
this, you should be calling us.
Contact Mel Carner 503-855-3935 |
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